Amazing what you find in your Inbox. I find it to be a continuing source of synchronicity. Here I am, staring at my site statistics page, contemplating all the usual viral marketing methods. Are they genuinely effective at reaching mass audiences in a cloistered, disaffected age such as ours? How does one put butts in seats when everyone seems content to isolate themselves into provincial, mutually-antagonistic sub-cultures?
Pondering all this, I stumble across a bit of spam from Franklin, Indiana’s own B Movie Celebration. Among the heads highlighted on their Spotlight page, I found the life story of one Howard W. “Kroger” Babb. Born in Lees Creek, Ohio, 1906, Babb earned his nickname working at a grocery story. He fell in with Cox and Underwood, those legendary roadshow movie makers, at some time in the 30s, and cut his teeth in 1938 shilling a best-forgotten portrait of Ozarks Mountain life called Child Bride . With Child Bride, Babb combined the usual exploitation tactic of aping a salacious film’s “educational” value with an old fashioned, Midwestern, carny barker’s style. This generated far more denero than a no-budget morality play about hicks who marry underage girls (staring a twelve-year-old Shirley Mills, two years out from her role in The Grapes of Wrath) would seem to warrant.
Child Bride‘s trailer showcases Babb’s early work. Incidentally, Babb met his wife during the film’s distribution, who later in life described the film as “the most atrocious thing I ever saw”. {More}