The original Dawn of the Dead was twenty-six years old by the time this remake entered the pipeline. Its time had very much come and, in one sense, already gone. Tom Savini’s 1990 Night of the Living Dead remake celebrated its sweet sixteen by the time 28 Days Later broke out of its “low” budget genre ghetto, made it to Sundance, eventually broke out of that ghetto, too, and became a critical darling and smash hit…for whatever reason.
I try to ignore Spring horror films as much as I can because they tend to suck as a rule. (A popular example from the year in which I write – 2011 – would be the Scott Charles Stewart directed Paul Bettany vehicle, Priest.) January and February are studio dumping grounds for sub-standard, shitty movies they know no one will want to see. By March they’ve usually worked through the previous year’s back catalog and begun to ship out films designed specifically for home markets. Christ’s sake, no one really wants to watch big budget horror movies in March…but March is only seven months away from Halloween. Time enough for a film (like this one, which “only” cost $28 million) to earn its money back in theaters, allowing ancillary sales (like seasonally-appropriate DVDs and TV broadcast rights) to count as pure profit.
Predictably, this movie became the early breakout hit of 2004. Not that anyone at Universal actually predicted that. They were convinced the complete failure of 2003’s House of the Dead meant no one really wanted to see any more zombie movies. (And as long as by “no one” they meant “me” that statement held true.) Anyone with a functional brain could’ve told them House of the Dead failed because of two key words: “Uwe” and “Boll.” Never the less, Universal cut every corner they could, going so far as to turn the cameras over to some jumped up car commercial director named Zack Snyder. Continue reading Dawn of the Dead (2004)